Jan 13, 2022
One question I get a lot, and one that's certainly become much
more pertinent in the last few years, is "Why bother making plans
when things are so uncertain?" Even without the wildcard of a
global pandemic, the retail landscape is constantly changing and
does so at a dramatic pace - it's no surprise then that business
owners are frustrated and fatigued by making plans that might be
redundant by the end of the month, if not week!
I've worked many years in the retail industry, through periods of
major instability, and this is the oft-quoted motto that has always
got me through those times of uncertainty: Plans are useless,
planning is priceless. It's always better to plan and adjust as
conditions change.
In episode 76 of The Resilient Retail Game Plan, I go over the
three types of plan you can create to best prepare you and your
business for a whole variety of outcomes. We'll look at
establishing a 'base' plan to safeguard your finances, we'll
discuss making a realistic forecast and the importance of being
cautious with your expectations and we'll summarise by designating
a stretch goal to keep your ambitions in sight and in check.
Join hundreds of other product businesses for this free, fun,
five-day challenge from 24th - 28th January, held in a private FB
group.