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The Resilient Retail Game Plan

Jul 25, 2024

In this episode, I'll be sharing insights on how to prepare your Christmas marketing strategy efficiently. We've already covered strategies, handling burnout, product preparation, and more in previous episodes of this series. 

 

Today, I'll guide you on creating a structured marketing plan, breaking down the 13-week...


Jul 18, 2024

Today I get to share expert tips on developing products that your customers will eagerly buy for Christmas. I'm joined by Joanne Griffin, founder of Creative Flow Collective, as we discuss using customer research and trends to create standout products. We emphasize the importance of market research, understanding your...


Jul 11, 2024

Today, we're diving into your Christmas product strategy for 2024. I'll guide you through analyzing last year's sales data, identifying 'hero' products, planning your product range, setting your launch date, and making accurate sales projections. 

 

Whether you have years of Christmas sales data or are gearing up for...


Jul 4, 2024

Today I’m joined by business coach Mike Cole to discuss effective strategies for preparing for the Christmas season. We talk about the importance of setting realistic plans, identifying non-negotiables, and avoiding the pitfalls of 'happy path' planning. Mike shares insights on capacity planning, business continuity...


Jun 27, 2024

Today we are kicking off a six-part series on preparing for the crucial time of year for retailers, Christmas. 

 

In this episode, I explain why now is the perfect time to start planning and share insights on setting goals, reviewing past performance, and strategizing for the upcoming holiday season. We'll explore how...