Jun 29, 2023
A lot of small product business founders have likely experienced that same exciting moment of thinking or feeling that what may have started as a hobby or a side hustle is starting to turn into something more! Taking your ideas, personal projects, or businesses to the next level does take a lot of work and requires a...
Jun 22, 2023
Whether you’re someone who’s just started a creative product business and are chasing that first sale or whether you’re an experienced founder trying to leverage even greater growth for your long-running and established brand, something we all share in common is that we all want to experience success, in its...
Jun 15, 2023
“How do I run a promotion that doesn’t damage my brand?” is a
question I get asked all the time.
It’s a valid concern, evidenced no better than by what my friend
and fashion brand consultant Elizabeth Stiles calls “The Gap Trap”
- where the constant over-promoting and discounting of stock at the
famous...
Jun 8, 2023
As you’ve undoubtedly heard me say before, the best sales strategy is a great product strategy. Everything works better for you and your business when your audience and customers are excited about your product - they’ll buy more, they’ll tend to convert at a better rate on your website and they’ll tell more...
Jun 1, 2023
Artificial intelligence certainly is a hot topic at the moment! There’s a lot of heady discourse flying back and forth in the news, as well as concerns about its use (or misuse) in specific contexts. Still, I think it’s worth remembering that AI, in the form of algorithmic and machine learning applications like...