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The Resilient Retail Game Plan

Jun 29, 2023

A lot of small product business founders have likely experienced that same exciting moment of thinking or feeling that what may have started as a hobby or a side hustle is starting to turn into something more! Taking your ideas, personal projects, or businesses to the next level does take a lot of work and requires a...


Jun 22, 2023

Whether you’re someone who’s just started a creative product business and are chasing that first sale or whether you’re an experienced founder trying to leverage even greater growth for your long-running and established brand, something we all share in common is that we all want to experience success, in its...


Jun 15, 2023

“How do I run a promotion that doesn’t damage my brand?” is a question I get asked all the time.

It’s a valid concern, evidenced no better than by what my friend and fashion brand consultant Elizabeth Stiles calls “The Gap Trap” - where the constant over-promoting and discounting of stock at the famous...


Jun 8, 2023

As you’ve undoubtedly heard me say before, the best sales strategy is a great product strategy. Everything works better for you and your business when your audience and customers are excited about your product - they’ll buy more, they’ll tend to convert at a better rate on your website and they’ll tell more...


Jun 1, 2023

Artificial intelligence certainly is a hot topic at the moment! There’s a lot of heady discourse flying back and forth in the news, as well as concerns about its use (or misuse) in specific contexts. Still, I think it’s worth remembering that AI, in the form of algorithmic and machine learning applications like...