Mar 30, 2023
In the second of my series of discussions about building your business on a budget, I speak to Rebecca Gibbions of the boutique jewellery brand, ‘Last Night I Dreamt’. After putting a successful career in television production on hold to raise a family, Rebecca felt a bit adrift until an opportunity to open a...
Mar 23, 2023
Today’s podcast marks the first in a series of discussions about building your business on a budget and in episode 138 of The Resilient Retail Game Plan I speak with Laura Schofield, the founder of Otto and Ivy, a specialist shoe brand, who incredibly had never spent a penny on marketing until the third year of...
Mar 16, 2023
Product photography has changed a lot since the days of a single image on a white background in a 500-page catalogue. As the advertising and marketing worlds have evolved, we’ve seen increasing complexity in the way businesses present their products to their audience, such as through multi-layered storytelling and...
Mar 9, 2023
So, the inspiration for today’s episode came out of a conversation I was having with fashion brand consultant, Elizabeth Stiles. We chat often over WhatsApp, sometimes about the things that drive us crazy about small businesses - and on this occasion we both found ourselves bemoaning the recent trend of founders...
Mar 2, 2023
Branding at its core is rooted in psychology and human behaviour - it’s how your customers think and feel about you, your products and your business, and more than ever with so many brands out there, we, as founders, need to be able to cut through the noise, set ourselves apart from our competitors and build trusted...