Nov 26, 2020
2020 has been a year like no other for retail. With the pandemic ongoing and the uncertainty surrounding what a post-lockdown December looks like, consumers are in a bit of a holding pattern, and as small business owners, we have to expect the unexpected. We will see a Black Friday boom or will there be more...
Nov 19, 2020
In my many years of experience working for and dealing with creative product businesses, and of the many tactics and strategies people use to shift their products, I’ve found that stock clearance is one of the most misunderstood and misused. Stale stock traps money in your business, takes up valuable space, and can be...
Nov 12, 2020
As a creative product business owner, the run-up to Christmas can be stressful. There’s so much to do, plan, consider, and manage and it’s all too easy to become overwhelmed and lose focus during this important selling period.
In episode 16 of The Resilient Retail Game Plan, I want to focus on mindset and give you...
Nov 5, 2020
It’s easy to get overwhelmed in the hectic run-up to Christmas. As the winter months run away with us, it can sometimes feel like you’re constantly on the back foot trying to put an ad-hoc Xmas strategy together, and that was before you had a global pandemic and a national lockdown to contend with.
So, in episode 15...
Nov 2, 2020
Though you might be feeling deflated and frustrated upon hearing the news that we’re in for a new month-long lockdown, we have the advantage of having gone through this once already and can use the benefit of that experience to get prepared for the challenges ahead.
Christmas isn’t canceled, I believe it’s all to...