Nov 26, 2020
2020 has been a year like no other for retail. With the pandemic
ongoing and the uncertainty surrounding what a post-lockdown
December looks like, consumers are in a bit of a holding pattern,
and as small business owners, we have to expect the unexpected. We
will see a Black Friday boom or will there be more in-person
purchasing once lockdown is lifted?
With everything so up in the air I want to spend episode 18 of The
Resilient Retail Game Plan looking at what current research
indicates about the festive selling period and how you can use my
five key takeaways to be as prepared as possible when it comes to
securing your customers Christmas spending this year.
We’ll look at the increase in online traffic for both purchases and
gift research and the importance of putting your best foot forward
when it comes to building your business’s digital presence; we’ll
look at trends in spending across demographics and how, positively,
the piece of the purchasing pie being given to small businesses is
actually growing; and we’ll also cover the key purchase drivers of
protecting, connecting and distracting and how you can leverage
those themes to best market and share your products with your
customers.