Jul 29, 2021
It may not be a workshop at the North Pole, but your small business is likely to be just as busy come Christmas time. By the same token, you may not have quite as many ‘customers’ as Santa Claus but you certainly might need a band of elves to ensure your orders are fulfilled, your products are produced and...
Jul 22, 2021
If the previous few episodes hadn’t made it abundantly clear, prepping and optimising your product business for Christmas is absolute vital if you want to make the most of the year’s peak purchasing season. Building genuinely engaged audiences and deploying successful marketing campaigns doesn’t happen...
Jul 15, 2021
You may remember that the power of PR played a large part in the results of my recent product business survey, and with Christmas, technically, on the way, getting into gift guides and being found in features could make a big difference to your sales come the festive season. Approaching press outlets, however, can be a...
Jul 8, 2021
From the sounds of Slade and Band-Aid permeating the airwaves to the snowflake fringed points of sale at seemingly every checkout, for better or worse, Christmas seems to start earlier every year. On average, the buying public might resent the idea of turning their thoughts to the festive season as soon as the...
Jul 1, 2021
This episode marks the one year anniversary of the launch of The Resilient Retail Game Plan podcast, and to all my guests and those that have tuned in over the last 47 episodes, I can’t thank you enough! I hope the podcast continues to entertain and educate you, and I look forward to sharing more of my product...