Mar 18, 2021
Today’s episode was requested by one of our listeners, and the
challenges it speaks to are something we’ve touched on in previous
episodes - it’s a question that I’ve heard many times from Small
Business Owners - to paraphrase - “How do you make life easier for
yourself when you’re wearing so many different hats?”
I’ve had many conversations with creatives, makers and retailers,
just like you, that are actually scared of promoting their
businesses because of the impact a flurry of sales, and their
subsequent fulfilment, has on the demands of the rest of their
business, such as marketing and social media. This is actually a
good indicator that you’re at a stage where you can grow the
business, so it’s in episode 33 of The Resilient Retail Game Plan
that I want to give you my tips for staying sane and on top of
everything during those sales peaks and periods of growth.
We’ll discuss the importance of focusing on consistency rather than
quantity when it comes to marketing and sales platforms, and we’ll
get realistic about our time constraints and the value of reviewing
and prioritising our tasks as well as elongating time-scales where
necessary. We’ll also cover the disruption caused by ‘context
switching’ and distractions as well as identifying the biggest
time-sucks that might need external support.
Just a little reminder to grab a brew and take 5 mins to complete
my small business questionnaire of 2021! ⠀⠀⠀
https://www.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
It's so important that our voices get counted, and that we have
accurate data on what it's like to be a small product business
owner. When the results are in, we’ll have some accurate benchmarks
that no other data provides, and you can fact check those against
wildly unrealistic claims you see out there and see how you're
REALLY doing.