May 25, 2023
It’s a fact of running a small product business that some days
are better than others. When you spend so much time and put so much
passion into creating or curating your line of products, it can
feel deeply demoralising when your sales numbers suddenly drop or
fail to materialise for that item you had such high hopes for. This
is often when the ‘cycle of doom’ starts to spin and whir and where
in some extreme cases people end up shutting up shop due to low
confidence and inaction.
That’s why I want to spend episode 147 of The Resilient Retail Game
Plan, giving you a little pep talk and to share with you seven
vital ways to help you avoid giving up on your business during
those slow sales days.
In today’s podcast, we’ll talk about looking at the bigger picture
and not focusing on the daily, we’ll revisit cultivating a 'CROP'
mindset and discuss looking for the ‘green shoots’ in your
business, as well as talking about the importance of not forgetting
our existing customers in the drive for increased sales. We’ll also
discuss implementing low-risk, low-cost shake-ups in an effort to
help refresh your business, seeking out complimentary,
non-competitive collaborations and finding the right support to
help you push on through and innovate.
Remember to use the code: 10podcast to get £10 off your first month
when joining The Resilient Retail Club.