Aug 23, 2020
Whether you find yourself bursting with business ideas, think
that you've spotted a gap in the market or are simply just tired of
the 9 to 5 and are ready for a change, starting a creative product
business can seem like the perfect option - but it’s not without
its challenges and a steep learning curve. So, in episode 7 of The
Resilient Retail Game Plan, I want to give you 5 things you need to
know before starting your product business that will help you take
your ideas, passion, and excitement and turn them into a
reality.
We will take a look at how key demographics and ideal customers
profiles can help you to get clear on who your customers are; the
importance of connecting with the ‘why?’ of your business by
questioning your motivations and direction; the manufacturing
channels that will help get your products to market
including where and how to best display and sell them; and the
realistic expectations and commitment it takes to build a resilient
retail business that is both rewarding and profitable.