Oct 29, 2020
As a creative product business, there are many ways that you can get products in front of potential customers, and it’s thanks to the ever-growing reach and growth of technology that digital marketplaces have become a major component of the shopping process.
From ‘Amazon’ to ‘Not On The High Street’ and from...
Oct 22, 2020
Todays episode is a little bit different - a little bit of a rant, if you like!
Starting a business is often a minefield in terms of your self belief and it’s very easy to get seduced by a lot of the quick-fix messaging that we’re exposed to on social media. We’ve all seen them - the Facebook ads promising you a...
Oct 18, 2020
Last year I conducted a survey where I asked about 50 small creative product businesses a wide variety of questions, ranging from how they managed their costs to what sort of turnover they were producing. One quite startling figure that arose from this research was that a whopping 75% of the business owners I...
Oct 11, 2020
In mid-September, I ran the Resilient Retail online summit, which was all about getting ready for one of the most important sales touchstones of the year - Christmas. The summit featured 10 sessions across 2 days presented by an amazing range of industry experts with backgrounds and experience as diverse as email...
Oct 4, 2020
In episode 10 of The Resilient Retail Game Plan, I want to get you moving from being a reactive to a proactive creative business owner, and that all starts with setting targets and goals as part of a robust sales plan.
A sales plan is the first building block needed for many of the elements that are required to run your...