May 4, 2023
With Easter not long behind us, the next big calendar event on
the horizon is Father’s Day. Whilst the dad-centric holiday sees
lower spending on average than Mother's Day, it’s still a major
event in hospitality and retail.
Now, some of you may be looking at your range of products and
thinking where does my business fit into Fathers Day? It’s
true that not every small product business will be suited to
catering for gifts for dads, that's why I want to spend today's
episode of The Resilient Retail Game Plan breaking down the sort of
product categories that broadly appeal to men to help give you some
gifting ideas in order for you to make the most of Father’s
Day.
We’ll discuss pampering versus practicality and the male proclivity
for functional upgrades. We’ll look at the undeniable gifting
staples that are clothing, consumables and electronics, as well as
covering some more varied ideas that are more lifestyle-led, and
we’ll also discuss some possible product approaches for those of
you who have a majority-female customer base or female-focused
product range.