Mar 30, 2023
In the second of my series of discussions about building your
business on a budget, I speak to Rebecca Gibbions of the boutique
jewellery brand, ‘Last Night I Dreamt’. After putting a successful
career in television production on hold to raise a family, Rebecca
felt a bit adrift until an opportunity to open a jewellery shop in
her home of Southwell, Nottingham, ignited an excitement in her she
hadn’t felt for some time.
Since opening in 2015, and launching a website in 2019, Rebecca’s
small business has gone from strength to strength. Offering
collated collections of jewellery by the best British and
international designers, Rebecca attributes the brand’s true
success to her desire and commitment to authentically connect with
her customers, cultivate a community and to make even the driest of
business processes relevant and fun.
In today’s episode, we discuss storytelling, purpose and creating
unique spaces that go beyond the standard shop floor. We also talk
about the importance of the personal touch as well as creating a
consistent tone of voice across a multitude of marketing and
selling platforms. We also talk about how producing blogs and
leveraging current trends can keep things relevant and fresh when
it comes to generating organic SEO.
Check out Rebecca’s beautifully curated collections at: https://www.lastnightidreamt.co.uk/
And connect with her at:
https://www.facebook.com/LNIDjewellery/
https://www.instagram.com/lnidjewellery/
https://twitter.com/lnidjewellery