Mar 2, 2023
Branding at its core is rooted in psychology
and human behaviour - it’s how your customers think and feel about
you, your products and your business, and more than ever with so
many brands out there, we, as founders, need to be able to cut
through the noise, set ourselves apart from our competitors and
build trusted relationships with our customers if we want to
grow.
In episode 135 of The Resilient Retail Game Plan, I speak to brand
consultant Cara Bendon. With 10 years experience of running her own
award-winning studio, Cara and her team help small lifestyle
businesses create standout brands. In this episode, we break down
branding as we talk about colour theory, shelf appeal, and the
importance of cohesiveness and consistency in establishing trust.
We also discuss the power of the little touches, tone of voice and
the paradox of practising sustainability while offering an
excellent unboxing experience.
Don’t forget - use the code: 10podcast to get £10 off your first
month when joining The Resilient Retail Club, and get your copy of
“Tame Your Tiger” at: https://uk.bookshop.org/books/tame-your-tiger-how-to-stop-your-product-business-eating-you-alive/9781788604048
Check out Cara’s services at https://www.carabendon.com/ and connect with her at:
https://www.instagram.com/carabendon/
https://www.linkedin.com/in/carabendon/