Sep 27, 2020
Social Media is an inescapable and vitally important channel
through which to reach and connect with your customers. With the
right mixture of content and posts, you might see great results in
a short space of time but it’s important to remember that Social
Media is not a sales strategy, but just one device in your selling
toolkit.
In episode 9 of The Resilient Retail Game Plan, I go over the
approaches, challenges, and benefits of using social media to sell
your creative products. We’ll look at how to take the feeling of
sleaze out of selling by changing our mindset around sales; we’ll
further identify our ideal customers by working out where and who
they spend their time with online, and I’ll give you a breakdown of
how fostering deeper connections with and providing value to your
customer base through a balance of different content and posts will
help promote your brand and sell your products.