Mar 17, 2022
The internet, and by extension retail, has come a long way since
1983.
From the first tentative purchases made over dial-up to today's
lightning-fast one-click purchases made on the go, the speed at
which e-commerce has grown has not only been exceptionally fast but
the retail industry’s successful harnessing of technological trends
has completely changed the way business is done.
Whether you’re a boomer, a millennial or part of Gen-Z, you’re
likely to be familiar, if not completely comfortable with the
contemporary consumption options on offer - whether that’s browsing
through Amazon on your laptop, ordering food on your smartphone or
making a purchase through a social media account - but in an ever
more digitalised world what’s next for retail?
On today's podcast, I speak to Lindsey Mazza from Capgemini, a
global leader in consulting, technology services and digital
transformation who help identify where their clients can go in the
market to help fulfil their consumer promises. As Global Retail
Lead Lindsey helps break down the much-hyped, often misunderstood
Metaverse and how it’s being used as a powerful tool by some of the
world’s biggest companies.
In this episode, Lindsey helps explain and describe what the
Metaverse actually is, how it operates and shares some of the
success stories to have come out of this new space. We also discuss
creating new experiences for customers that are both physical and
digital, generational differences when it comes to tech adoption
and how investing in the Metaverse as a new selling channel can
help retailers to learn even more about their customers.
To connect with Lindsey, head over to her LinkedIn and to
find out more about Capgemini, follow the links below: