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The Resilient Retail Game Plan

Dec 16, 2021

As business owners, and in a world that seems to be evolving at an ever-increasing pace, the convenience, reach and speed that today's marketing tools afford us is very appealing - but the bigger question is: are they effective? As customers, it can often feel like we're being pummeled by a barrage of marketing from every source of tech that we owe - we're snowed under by email subscriptions, solicited over SMS and interrupted mid-video and song by flash-bang advertising. Maybe it's time we slowed things down and reconsidered how we connect, engage and retain our valued customers.

In today’s episode of The Resilient Retail Game Plan, I speak to an advocate of slow marketing and of businesses doing good - founder and CEO of Inkpact, Charlotte Pearce. With a tribe of scribes located across the world, Inkpact produces and delivers personalised, handwritten letters from big companies to their customers to foster real human connections and engage and retain customers.

In this podcast we discuss the importance of marrying your social mission to the core of your business, creating ‘Eros Moments’ to better engage your customers, the long-term benefits of working really hard on understanding and improving yourself, and what it means to be a mother and an entrepreneur in today's world of work.

Don’t forget to sign up for my free talk on Tuesday 21st December at where I’ll be talking about the events of the past year, as well as my views and perspectives on what to expect throughout 2022.

Head to to check out their amazing services and connect with Inkpact over at: