Nov 25, 2021
Happy Thanksgiving everyone! Today marks one of the US’s biggest holidays, as well as the eve of one of the biggest retail events of the year: Black Friday. Historically a day for bagging unbelievable bargains, the consensus on this massive shopping event has shifted somewhat in recent years, with some people and companies pushing back against this festival of consumerism with a message to shop small and in some cases offering to support charitable causes through their sales.
Customers are getting more attuned to purpose-led businesses and want to buy from people that are putting purpose at the heart of their brand. It stands to reason that when, as a small business owner, you have to manage everything, that you want it to be as easy as possible to take your positive intentions forward. so, in today’s episode of The Resilient Retail Game Plan, I speak to Veronica Bamford-Dean, managing director of Work For Good, a tech platform that makes it easy and legal for small businesses to fundraise for charity and make an impact.
In this podcast, we discuss the differences between individuals and businesses in charitable giving, what exactly a commercial participation agreement is and how to support sustainably by giving as you grow.