Apr 29, 2021
There's been a massive sea change in recent years when it comes
to consumers and the relationships that they have, and maintain,
with the people, companies and even industries that they buy from.
We've seen this in the advent of conscious consumerism and through
the more recent drive to support small businesses in the wake of
COVID-19. Part of this shift in consumer mindset can be attributed
to the access and visibility created by social media - never before
have we, as customers, had such unbridled access to and power over
our favourite brands. Showing people behind the scenes, sharing the
processes that get your products to market and letting your
customers voices be heard has never been more important when
attempting to develop long-lasting, personal relationships with the
buying public. But cultivating an earnest brand that speaks to its
audience in an organic way is no mean feat. That's where today's
Resilient Retail guest, Manmeet Sokhi, comes in.
Since starting White Rain Designs around 6 years ago, Manmeet has
steadily grown her personalised ceramics business. From originally
working at a ‘Paint-Your-Own’ studio, through working weekends to
getting her own kiln, the last year and a half has seen her small
product business really take off! In today’s episode, we discuss
her foray into the world of Instagram, the value of organic
engagement and how taking the opportunity to co-create with your
community of customers can open up possibilities you might never
have considered; as well as the importance of taking the time to
create impactful content and setting social media boundaries.