Jan 7, 2021
Welcome to 2021! The festive period may have come and gone, but
we’re not quite done with it yet. As Small Business Owners the
Christmas sales season can be the busiest and most profitable time
of the year for us, so it’s important to take a look at how things
panned out throughout November and December, to review what went
well, what added value, and what didn’t, and adapt and implement
changes accordingly.
In episode 23 of The Resilient Retail Game Plan, we’ll use SWOT
Analysis to identify your business's strengths, weaknesses, and
possible opportunities and threats. From looking at your sales
figures and celebrating bestsellers to reviewing supplier and
courier relationships and your audience's engagement with your
marketing, we’ll cover everything you need to consider when
strategizing for the new year so that you can continue to grow your
sales and to surprise and delight your customers throughout 2021
into next Christmas.