Dec 3, 2020
As a creative product business, the first step to making a sale
is driving traffic to your website - but it’s important to
recognize that not all traffic is created equal - just like in a
physical store, you’ll have people who have arrived at your
business with the intention to buy but there’ll also be plenty of
people just browsing. So how do you ensure that your website
doesn’t become a leaky bucket of looky-loos that aren’t converting
to customers?
In Episode 19 of The Resilient Retail Game Plan, I want to give you
what I like to call my ‘Basic Hygiene’ regime for creative product
businesses. Covering Search Engine Optimisation (SEO) and the power
of Email Marketing, we’ll take a look at the importance of
implementing searchable keywords and discuss how your previous
customers are your most likely source of future
purchases. From content marketing in the form of blogs and
podcasts to building brand awareness through collaborations and
well-strategized PR, we’ll also look at how diversifying your use
of audience engagement tools is essential to attracting the right
customers and showcasing your products.