Nov 17, 2022
We’re now into the golden weeks, the period where we see people
spending the majority of their Christmas budget. With many ongoing
economic issues, the increased cost of living and ballooning
inflation plaguing the public, we can expect to see reduced
spending this Christmas in contrast to last year - but after
recently visiting the “Spirit Of Christmas” fair and attending
“Stylist Live”, as well as a number of other markets and smaller
events, the bustling crowds and the sheer number of carrier bags
I’ve observed being carried around prove that people are still
spending this season.
In episode 120 of The Resilient Retail Game Plan, I want to assuage
your fears and give you some top tips when it comes to securing
those sales this Christmas. We’ll dive back into the power of
“micro-niches” and why it’s more important than ever to get really
specific in order to appeal to your ideal customers. We’ll discuss
how important it is to not make assumptions about your customer's
relationships to your brand and how to get as clear as possible on
what it is that you’re selling. We’ll also look at the literal act
of selling, how to avoid the ickiness and create a sales experience
that’s positive for everyone, and I’ll also touch on those
ever-important email lists and how you can encourage subscriptions
through incentives.
Don’t forget - use the code: 10podcast to get £10 off your first
month when joining The Resilient Retail Club.