Oct 11, 2020
In mid-September, I ran the Resilient Retail online
summit, which was all about getting ready for one of the most
important sales touchstones of the year - Christmas. The summit
featured 10 sessions across 2 days presented by an amazing range of
industry experts with backgrounds and experience as diverse as
email marketing, PR, wholesaling, and social media.
So, with the festive season not far off, it is in Episode 11 of The
Resilient Retail Game Plan that I want to run through and expand on
what I consider to be 9 key takeaways and common themes from these
sessions, to help get your creative product business ready for
Christmas 2020.
We’ll take a look at the importance of how you show up for your
business, online and off, by sharing the ever-growing story about
you and your products with your customers. We’ll discuss how to get
prepared, for not only the festive period but pre and post-Xmas,
and we’ll also talk about strategizing, doubling-down on your
business plans and further identifying your ideal clients to help
build loyalty at a time when your business is at it’s most visible
- and that’s just for starters!
2020 has been a rough year but people are determined, more than
ever, to have a good Christmas, so tune in for some great advice,
from the best professionals in their fields, that you can use to
help increase your sales this season.