Aug 11, 2022
As the summer sun continues to beat down harder than ever, for
some of you, it might seem like your sales have dried up along with
the nation's rivers, lakes and reservoirs, and whether you’ve been
seeing steady growth throughout the year or not, it’s all too easy
to let panic set in when you’re confronted with a sudden drop in
sales.
But fear not! In today’s podcast, I’m here to remind you that,
unless you're a summer brand, August is typically a quiet time for
many businesses - and that actually if we pump the breaks, take a
breath and apply some logic, we can often attribute shifts in
sales throughout the whole year to seasonality - it’s impact
on consumer habits and a number of external factors that we can, in
fact, exercise some control over.